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How to drive 'brand love' | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Justin Dallaire

Canadian consumers develop the strongest connections to brands that exceed their expectations, share their values and build trust, according to a new global survey aimed at identifying the key factors that drive consumers to love brands.

http://strategyonline.ca/2018/01/09/how-to-drive-brand-love/
 

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